Monday, January 12, 2009

When A Big Fish Becomes A Little One | Applying The Aim High Marketing Concept.

I'm not talking about adventure sport fishing or spinning yarns around the lodge about the big "fish" that got away.

But one advantage in marketing is that when you are aiming for a target using the aim high concept. Quite often you end up smelling like roses after the dust has settled.

Whether it's vanity or the thoughts of reaching financial freedom that motivate some of us to set such high goals for ourselves. It shouldn' t be such a suprise when those sometimes far-reached goals often come crashing down before us. Sometimes the aim high method does have it's rewards and this is such an example.

Recently, our marketing company was approached by client x, who needed some online marketing and some visual branding online. Client x cames to us with a very large advertising budget not really knowing what to expect after leaving telemarketing behind due to the new regulations on telemarketing.

We responded with a seriously robust and yet cost effective and time delivered proposal, that would have left any savvy new media seeking alternative to advertising advocate foaming at the mouth for such a campaign.

Still managing to give them exactly what they wanted at 10 % the cost of the local competition wasn't completely whet they wanted. Where the several weeks of negotiating and time that went into creating the proposal completely wasted?

Not really. In the end they decided to go with one part of the initial campaign that we had proposed, which was a contracted 6 month service for online marketing. It wasn't the 12 month monster we thought we hand landed initially. But it was a nice size fish all the same.

The great thing is that we we are able to deliver to the client in a timely manner exactly what they asked for and succeeded in our reputation. The other advantage in regards to the aim high method is that we aimed high and still hit our target in obtaining the new customer.

In business you have to remember that a fish is a fish and in most cases a little fish can mature into a big fish.

When it comes to marketing you have to ask yourself,"Would you rather be know as company that just always landed big fish?", or " Would you rather be known as a company that helped little fish become big fish along the way".

This is much like the controversy over quality versus quantity. But most of us have learned already, while quanity in any form is nice to have, most of us would also agree that quality business is what drives a lasting impression with the majority of customers both on and off-line.

Thursday, January 1, 2009

Fast Secured Loan Company Based in US | UK Launches Viral Effort

FinanceLeadHouse.com a secured and non-secured loan company offers bulk of Large Cash Personal Loans to citizens of UK , US and entire world as well, with an all time low APR & low rates of interest that suits your pocket the most, and Loans ranging from ₤5000 ($10,000 USD) to ₤100,000 ($210,000 USD) and a repayment period of upto 25 years.

They announced the kick-off to their early 2009 viral marketing strategy just today in an informal Skypecast between one of the owners Anuj Juneja and others present.

The will be a nice addition to their already exhisting seo campaign they implemented when they launched the secured loan company website just a short time ago.


Although they are skeptical about the effectiveness of hitting their target market on the search engines, they are hoping for a quick return on their investment.