Sunday, February 22, 2009

Simple Effective Marketing Using Time Leveraging Robot

Being the owner of 3 businesses isn't easy. Primarily by day I am the owner of a NH marketing company that consumes most of my daylight and evening hours. In the back-drop I am always the owner of a small but successful karaoke entertainment company. This however doesn't really require anymore of my time than a simple phone call or two before any schedule events with a client. Yet even further in the backdrop I also am part owner of a small network of completely automated online free classifieds websites.

I work from home and get into the field regularly and am find that keeping daily interaction between my clients and myself allows me to streamline my workflow on down days. I am passionate about my work and what I do. I am also a full time dad. My children are usually a big part of my day and managing them even can be unforgiving.

It's funny I often as a professional in advertising come across many resources,both automated an not that help me leverage my time. Now I don't usually take Saturdays off but I did happen to try last weekend. My step-father had a need for some work done in his house due to the cable company coming out this past Wednesday for an upgrade to HD for the beautiful new TV he just got for himself.

So a few hours after I had purchased the lumber and done some modest fabrication, sanding and trim work, I was finally ready to stain it and throw a clear coat on it. The stain even in the cold absorbed relatively quickly and I was impressed with the outcome. However, when I came ready to put the poly on the cold air wasn't exactly working with me and I was losing daylight. I had taken the day-off but I hadn't counted on this being an obstacle and wanted to spend the evening with my family. Bringing the new wall unit in with the smell of freshly laid stain wasn't an option with a 23-month old in the house. I also didn't want to spend hours standing there with the hair dryer to help keep the temperature of the wood up against the cold garage air.

By a shear stroke of luck I came up with an ingenius and simple time leveraging robot that saved me a bunch of time, as you can see from the podcast which is below.



It was really simple to make it work in this mannner and it solved my problem. I was able to spend the rest of the evening with my family and I was able to check the robot every ten mintutes to reset the air flow calibration to produce the finish I wanted on the furniture piece. Plus overall I saved about 12 hours of drying time and was able to hang wall unit the next day before the cable company arrived.

Sure enough I enjoyed the experience and was pleased that my simple resourcefullness was able to work for my furniture item adventure as well as my day-to-day marketing activities.